• Insights
  • Portfolio
  • Portfolio Case Study: UpVRD & Conscious : Driving Digital Growth & Awareness for UpVRD & Conscious
IT Saas Product & Services

Portfolio Case Study: UpVRD & Conscious : Driving Digital Growth & Awareness for UpVRD & Conscious

Overview

UpVRD & Conscious, a visionary wellness and lifestyle brand founded by Nidh Raina, focuses on holistic development and conscious living.
Their mission was clear — to create a stronger digital footprint, attract a global audience, and build a sustainable online lead funnel.

They approached Cypher Swift Infotech to streamline their website performance, modernize their digital presence, and execute a high-performing Demand Generation Strategy to reach wellness enthusiasts and corporate clients worldwide.

The Challenge

  • Outdated website structure impacting SEO and user experience.

  • Inconsistent lead flow and lack of targeted demand generation strategy.

  • Limited visibility across digital platforms.

  • Low engagement metrics and weak conversion funnel.

  • Need for consistent backend maintenance and performance optimization.

  • More then 15+ c-level meetings with 98% accuration and 10% to 30% of fix closer quaterly successfuly 

Our Approach

Our approach combined data-driven optimization with strategic demand generation to build a foundation for sustainable growth:

  1. Website Audit & Optimization – Analyzed site performance, UX flow, and SEO architecture.

  2. Digital Maintenance Framework – Implemented continuous monitoring, updates, and performance tuning.

  3. Demand Generation Blueprint – Designed a full-funnel B2B strategy with targeted outreach.

  4. Content Revamp & Branding Alignment – Refined brand communication for emotional resonance and professional tone.

  5. Analytics & Reporting – Set up dashboards for engagement tracking, conversion ratios, and ROI insights.

  6. End to End Demand Generation work flow – Set up from the Scratch to get the Expected Conversion. 

The Solution

  • Digital Optimization: Enhanced website load speed by 62%, improved on-page SEO, and restructured content hierarchy.

  • Maintenance: Established a proactive support model ensuring zero downtime and consistent updates.

  • Demand Generation:

    • Developed data-driven ICP and segmentation model.

    • Executed LinkedIn & email-based outreach campaigns.

    • Scheduled C-level meetings with 90% response success rate.

  • Automation Integration: Streamlined lead capture and CRM workflows for seamless follow-up.

The Impact

Website Performance: 2.3× faster page load time, 40% lower bounce rate.
Lead Generation: 28% increase in qualified inbound leads within 3 months.
Engagement: 3.5× improvement in session duration and page interactions.
Operational Efficiency: Fully automated maintenance and update cycles.
Brand Visibility: Consistent growth in search rankings and digital awareness.

Client Testimonial

“Cypher Swift transformed our digital presence. Their precision in optimization and demand generation brought measurable results and long-term digital stability.”
Nidh Raina, Founder, UpVRD & Conscious

Explore Other Portfolios

Professional Services
Kleen Car Wash - Shedule Car Washings with a Button Click
Professional Services
Mr & Mrs. Saloon - Book a Stylist On-Demand
SEO
Troop Messenger - Best-in-Class Business Chat Application